opinion

Analyzing The XBIZ Award Nominations

It seems every year, as soon as the XBIZ Award Nominations are announced the reactions bubble up on message-boards from people who only take a cursory glance at the companies being named or only look for specific people they already know. Then a few start claiming the process isn't impartial, others try to capitalize by putting the spotlight on their own company and very few webmasters manage to make real use of the important information that can be located if you look a little deeper at the list.

Nominees must be recommended by industry insiders first, and then those companies who have gotten enough credible recommendations are sorted by expert XBIZ staff to create the final nominees list for the year. When I look a the list, the first two things I look for are longevity or new names.

In an era where payouts are inconsistent, affiliate programs are closing and affiliates are looking for safe places to send their traffic - finding companies that get nominated or win awards year in and year out makes good sense. No, it may not be a guarantee that these companies will all still be here paying on time every time in 2012 or 2013, but in a world without guarantees, kind words from friends in the industry backed by the research of staff at XBIZ is a good place to start.

Perennial favorites like PIMPROLL, Hustler, TopBucks and Gamma Entertainment are all on the list again. With PIMPROLL announcing earlier this year that they surpassed the 400 weeks of consecutive payouts milestone (more than 7 full years), Gamma announcing it has made big new deals with hot companies like BlazingBucks and TopBucks at the forefront of many industry initiatives regarding content protection and expansion into new markets - it's no wonder these companies earned nominations and it makes perfect sense that if you plan to trust your joins with anyone in 2011 these companies are some of the most stable 'blue chip' sponsors worth considering.

When looking at some of the new names on the list, other important information can be gleaned from the nominees mentioned. For example, Linkspun has earned its first nomination and is a company founded in 2010. Linkspun was born out of the dysfunction that befell the thunderball link trading system of the past. With a sleek interface, hundreds of active webmasters and more than 200,000 completed link trades, Jdoughts has built his new site into one of the most significant SEO tools ever created for adult companies and individuals. On top of all that, the entire system is free for your use thanks to generous sponsors and very discreet advertising. If you haven't checked out linkspun and you own a website, you can thank XBIZ for highlighting this amazing new tool for you.

In the highly competitive Solo Girl and Pornstar Affiliate market categories companies come and go each year, but this year there are a few worth giving some additional attention. For starters, Latin Teen Cash is nominated again this year for an award, which is their third time up for the honor, while their spin-off program Pacino Cash has also earned a nomination as well. That goes to show you that during the difficult and exciting period of expansion during 2010, Kellie and her crew have managed to maintain the high standards of their original program while also producing top quality sites and marketing materials for their new brand as well. Not an easy task and one that shows you Pacino Network is clearly taking a long term approach to creating sites worthy of your affiliate traffic.

The other Pornstar program that stands out is BlazingBucks, with a lengthy track-record of top quality management in a clearly defined niche, the recent news that they are teaming up with adult industry giant Gamma Entertainment demonstrates their desire to take things to a whole new level. The deal makes terrific sense for anyone knowledgeable about the strengths of each enterprise, putting Gamma's global reach behind the award nominated niche content and personal touch BlazingBucks has mastered is enough to have smart webmasters looking for new ways to push traffic their way.

These highlights are just a short sample of the information that can be found in an extensive nominations list. The awards will be won and the winners will get most of the attention, but I tend to focus every year on the names of nominated companies much more than who won. After all, if you are in this business to earn money rather than win a trophy, the results of an industry-wide opinion poll like the XBIZ Award Nominations is very valuable data for you to sift through.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Why Blue Tick Verification on Instagram Matters for Sexual Wellness Pros

In an era when misinformation proliferates so rapidly, establishing trust with your audience is both more difficult and more crucial than ever. That blue check mark next to your name on Instagram — the Meta Verified badge — can mean the difference between achieving credibility and being ignored.

Naima Karp ·
opinion

How to Switch Payment Processors Without Disrupting Business

For many merchants, the idea of switching payment processors can feel pretty overwhelming. That’s understandable. After all, downtime can stall sales, recurring subscriptions can suddenly fail, or compliance gaps can put accounts at risk. Operating in a high-risk sector like the adult industry can further amplify the stress of transition.

Jonathan Corona ·
opinion

How Genuine Connection Drives Retail Success

When I hear struggling adult retailers lament about a lack of customers, I want to sympathize, but I also want to tell them: “People haven’t stopped shopping. They haven’t lost interest in pleasure, play or discovery. If your business is underperforming, the problem may not be your customer base. It may be how you’re connecting with them — or failing to.”

Alexandra Bouchard ·
opinion

How Retailers Can Keep Travel-Season Sales Going Beyond the Holidays

It’s November, and that means quick escapes. The couple planning a cozy night in, the weekend guest grabbing a cheeky host gift, and the solo traveler prepping for an impulsive getaway all share one thing in common: They’re not just browsing; they’re assembling a discreet, travel-ready kit.

Sunny Rodgers ·
opinion

Stuffed With Gratitude: How to Cook Up a Spanksgiving Feast for Fans

Every November, we fill up social media with family photos, pumpkin spice overload and, of course, lists of all the things for which we are thankful. November is the month of gratitude. For adult creators, however, gratitude doesn’t have to be Hallmark-sweet. It can be a little messier, a little cheekier — and a whole lot hotter.

Megan Stokes ·
opinion

How to Keep Your Collabs Safe, Legal and Drama-Free

Whether you’re a veteran performer who has already racked up collaborations into the triple digits, or a newbie still just figuring things out, your commitment to working safely and sanely should never become compromised. After all, you want to star in the next viral clip — not the next cautionary tale.

Ivy Minxxx ·
profile

WIA Profile: Sandra Bruce

It goes without saying that a retailer who takes a “hands-on” approach to guaranteeing quality and safety is more likely to earn customer trust and loyalty. In the pleasure industry, where shoppers seek products to enhance their intimate lives — and even fulfill their deepest desires — that personal touch is even more impactful.

Women in Adult ·
profile

The Male Rose Co-Founder Heather Gruber Discusses Journey in Building the Brand

Recognizing high demand and interest as profitable pleasure products spread across influencer platforms, in 2021, Jamael Williams and Heather Gruber decided to launch a company with a clear mission: to help men feel more comfortable using pleasure products and talking about them with their partners.

Colleen Godin ·
profile

WIA Profile: Katie

Katie is the ultimate girl’s girl. As community manager at Chaturbate, she answers DMs, remembers names, and shows up for creators and fellow businesswomen when it counts. She’s quick to credit the people around her, and careful to make space for others in every room she enters.

Women in Adult ·
opinion

How to Stay Legally Protected When Policies Get Outdated

The adult industry has long operated in a complex legal environment subject to rapid change. Now, a confluence of age verification laws, lawsuits, credit card processing and data privacy rules has created an urgent need for all industry participants — from major platforms to independent creators — to review and potentially overhaul their legal and operational policies.

Corey D. Silverstein ·
Show More